SUPERVALU has one of the best teams of “boots in the field,” making certain we have the finest produce during every season. From arranging exclusive items to buying at peak-of-season freshness, our  produce experts are the best in the business.

The Freshest Produce

Fresh produce is top of mind with today’s shoppers. We have developed an exacting logistics program bringing crops from the field to the store with speed and quality ensuring the best product possible. With state-of-the-art warehouse facilities, produce-only shipments on optimal trucks and our experienced account managers, we have eliminated up to three days from the supply chain cycle. Not only is this crucial in the highly perishable produce category, but also to your customers' in-store experience. 

Abundant Variety, Expert Teams

Our field buyers search the world for premium fruits, vegetables and floral selections. Turning a keen eye on new trends and top suppliers, we deliver a produce experience your store can rely on. Dozens of options are available to you across seven categories: fruit, vegetables, organic, ethnic/specialty, packaged fresh, floral and value-added.




Ahead of the Curve

We work with top growers in the United States to bring new items to market. Often we are granted exclusive first rights to a product for several growing seasons, as was the case with the Bordeaux red potato. Whether it's a never-before-seen piece of produce or a perennial customer favorite, we seek the best varieties for size, flavor and presentation.




bordeaux 230 x 194