cabbage 1000 x 170

Independent

Grocery

Services

Effective marketing is crucial to building your brand. SUPERVALU creates compelling, holistic, traffic-driving media campaigns and in-store messaging and programs that bring them to life for your customers.

Making an Impact

SUPERVALU supports grocery retailers with a comprehensive set of creative, advertising and promotional services that help build customer awareness, traffic, loyalty and store sales. Our goal is to be the most effective marketing communications resource - and the most cost efficient - for our retailers, regardless of store size or format. We use clearly-defined goals to develop sound marketing plans that achieve measurable results.

SUPERVALU offers a broad range of capabilities including consumer marketing, advertising plan development, grand opening and event marketing solutions, and web site development. Services include:

  • Brand strategy
  • Creative
  • Circulars and coupons
  • Direct mail
  • In-store signage and audio programs
  • Loyalty and rewards programs
  • Digital marketing
  • Mobile marketing
  • Social media strategy
  • Media placement
  • Annual planning with event and cause marketing
  • Consumer research and real-time customer surveys
marketing 230 x 194