shelf cart view 1000 x 170

Our Brands

Baby Basics® brand features products for babies and toddlers ranging from diapers and training pants to formula and pediatric drinks to shampoos, lotions and wipes. 

BB family 270 x 380



Proven Innovation

Baby Basics® Rash Guard gentle cleansing wipes is a recipient of Store Brands Decisions Innovation Award in the Product Development category. The award was presented at the Private Label Manufacturers Association Conference in Chicago.  The wipes contain the FDA-recognized skin protectant, Allantoin, which helps to prevent/reduce rash on baby’s skin. No national brand wipe can currently make this claim. They’re also hypoallergenic and do not contain any drying alcohols.