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"You've got to give the customer the merchandise they want, at a price they can afford, complete with lots of tender, loving care." – Joe Albertson
This simple philosophy guided Joe Albertson as he opened his first grocery store in Boise, Idaho on July 21, 1939. The newspaper ad for the grand opening of "Idaho's largest and finest food store" promised customers benefits that have been standard ever since: convenient hours, free parking, top quality, a money-back guarantee, low prices and good value.
Today, that philosophy is carried by Albertsons associates in more than 530 stores.
Joe's care and vision also reach into the communities served by Albertsons stores through its generous support of local programs and services. In 2004 alone, Albertsons provided nearly $82 million in cash and in-kind donations with support focused on hunger relief, education and the development of youth, and health and nutrition.
- At a glance: At Albertsons stores across the country, associates are charged with giving the customer the merchandise they want, at a price they can afford, complete with lots of tender, loving care – just as Joe Albertson prescribed.
- Number of stores: 529
- Key Markets: Nevada, Northwestern United States, and Southern California