Extreme Value Stores
The extreme value concept drives SUPERVALU®'s national network of SAVE-A-LOT® grocery stores. But what exactly does extreme value mean?
Extreme value combines a focused product selection with highly efficient store operations to achieve a singular goal: delivering the most frequently purchased, high-quality grocery items to consumers at dramatically lower prices.
Limited Assortment Strategy
SAVE-A-LOT concentrates its impressive purchasing power on a limited assortment of the grocery items and sizes that consumers purchase most often. SAVE-A-LOT's product mix includes high-quality custom brands, select national brands and fresh produce, meats and dairy products.
Extreme value also means delivering savings in an efficient, shopper-friendly store environment. That efficiency begins at the warehouse. SAVE-A-LOT's more than 1,100 locations are supported by their own dedicated distribution network. SAVE-A-LOT's comparatively small average store size, wide and uncluttered aisles, and "bag-your-own" facilities create a quicker shopping experience for the consumer.
Up to 40% Cost Savings
The extreme value concept enables consumers to save up to 40 percent on groceries. Increasingly, SAVE-A-LOT is adding dollar-priced general merchandise to its grocery offerings, which provides shoppers with added convenience and a bit of fun.
Custom Brands: quality testing
SAVE-A-LOT works with manufacturers and producers from across the U.S. to develop custom brands that often exceed the quality standards of comparable national brands. Each new item is rigorously tested for quality, freshness and, of course, flavor by SAVE-A-LOT home economists.
Leading the Way in Extreme Value
SUPERVALU's expertise in grocery retailing — from extreme value merchandising to our price superstores and supermarkets — successfully delivers a wide range of grocery options to consumers.