Research and Analysis
Retailers nationwide turn to SUPERVALU® for insight before opening new stores, considering new formats or fine tuning their product promotions. They need solid information on which to base their go-to-market plans. Comprehensive consumer research and market analysis can help retailers better understand their potential customers, the competition and the communities being considered.
Consumer Research Services
SUPERVALU's consumer research services are uniquely positioned to provide the insight that helps grocery retailers keep pace with customer purchasing behavior, build store traffic and outpace competition. Large and small grocery retailers each year tap these services to better understand a variety of business issues and factors at the local level, such as what's driving customer satisfaction, how to maximize advertising impact and how to best align store departments or new site considerations with local customer profiles. We gain our insight by talking to more than 30,000 consumers each year.
SUPERVALU's consumer research services include the following:
- Market studies
- Customer satisfaction research
- Local focus group research
- Advertisement distribution analysis
- Trade area analysis
- Consumer needs research
- 800/Internet research
- In-store kiosks
- Sales building opportunity analysis
SUPERVALU's consumer research services are specifically designed to meet your business needs.
Thorough, focused research is an integral part of any market expansion effort. In a business environment that changes rapidly, we use sophisticated technology that offers retailers background statistics to augment their intuitive knowledge of a market. A comprehensive market analysis can include:
- Sales projections for new, relocated and upgraded stores, factoring in the effect on sales at existing stores
- Competitive data and insights
- Economic trends and road network changes
- Site evaluations
- Population and demographic data
- Food dollar potential and market share by store or store group
- Customer origin surveys that plot customer addresses from in-store interviews or loyalty cards
Market Analysis Research Model
Each market study is conducted by an analyst with a strong supermarket management background who visits the market and gathers a wide variety of data for input into our market-modeling software. We gather and assess information relative to competitive environments as well as responses from department management and senior analysts to simulate current market area conditions and forecast sales.
SUPERVALU's research database contains an extraordinary amount of information used for site analysis and provides demographic data and socio-economic consumer profiles. It can also provide data based on customer spotting information that shows a retailer's market share and the area from which the store draws customers.
For more information about research and analysis services:
- Call 952 914 5861
- Use our inquiry form