Store Brands
Differentiation is the key to success in grocery retailing today. SUPERVALU, through its complete line of store brand products, enhances grocers' ability to enrich their product selection to appeal to a broader customer base.
From food staples like sugar and flour to specialty products like squeezable yogurt and high-quality meats and seafood, SUPERVALU's store brands give grocers the ability to offer their customers value-priced alternatives to the leading national brands. The result? Consumers receive a broader selection of high-quality products and retailers enhance customer loyalty.
Defining the Difference
To help grocers meet the needs of all their customers, SUPERVALU divides its full line of store brands products into three distinct tiers:
- Signature Brands cater to shoppers looking for exceptional quality or distinctive products in highly competitive categories. SUPERVALU offers Signature Brands in the following categories: carbonated soft drinks, waters and mixers, vitamins, cough and cold remedies, frozen entrees, pet care, meats, seafood, produce, squeezable yogurt and many children's products.
- First Tier Brands are SUPERVALU's store brands products that match the leading national brands in quality and image. These First Tier Brands span many categories and allow shoppers to purchase quality products at meaningful savings compared to national brands.
- Entry Level Price Point Brands provide the shopper with a good quality alternative to many local and regional brands. When price is the primary shopping decision for key commodity items, SUPERVALU's Entry Level Price Point Brands satisfy the needs of the budget-conscious consumer.
Along with these three product lines, SUPERVALU's store brands program is supported by Riley the dog, the store brands mascot. Riley is featured on many store brands products that are specifically designed to meet the needs of children.
Product Quality
Our Quality Assurance department takes extensive steps to ensure a quality experience with every SUPERVALU store brands product. To ensure quality, we evaluate and test more than 1,600 store brands products each year to guarantee that products are continually being manufactured to our quality standards.
More Information?
For more information about SUPERVALU's store brands:
- Use our inquiry form
- Visit www.supervalu-storebrands.com