W. Newell & Co.
As consumer demand for fresh produce continues to increase, produce has become a key competitive differentiator as well as a growth vehicle for retailers. W. NEWELL®, SUPERVALU®’s specialty produce company, combines SUPERVALU’s long-standing heritage in produce, extensive knowledge of produce retailing, and market-leading position in food distribution to provide unsurpassed variety of the freshest produce at competitive prices, all with unmatched customer service.
Formed in 2005 and located in Champaign, Ill., W. NEWELL is a specialty produce company dedicated exclusively to fresh produce. The company takes its name from Winston & Newell, SUPERVALU's parent company, which brought produce distribution to grocers in 1937. W. NEWELL continues this legacy of innovation and fresh thinking with a revolutionary way to help its retailer partners increase profitability and performance in the produce segment.
Produce freshness relies heavily on an exacting combination of proper storage and efficient speed to market. Several innovative approaches at W. NEWELL & Co. maximize produce freshness, including:
- Five specific temperature and humidity regulated zones at its state-of-the-art facility, which provide perfect storage conditions for every type of produce.
- Computer-controlled, automated cranes that store and transport pallets in more than 3,000 inventory slots.
- Refrigerated, humidity-controlled trucks that efficiently deliver produce-only shipments.
- A customer-centric model of service, personally handled by experienced Customer Account Managers.
These advantages, combined with many others, enable W. NEWELL to eliminate up to three days from the supply chain cycle, which is crucial in the highly perishable produce category.
The field buyers at W. NEWELL search the world for premium fruits, vegetables and floral selections, keeping an eye on new trends and varieties as well as locating the best suppliers and specialty produce that retailers can rely on. Its 155,000-square-foot distribution facility enables W. NEWELL to accommodate an expansive variety and a large volume of produce. Dozens of options are available for our retailers in seven different categories: fruit, vegetables, organic, ethnic/specialty, packaged fresh, floral and value added.
The W. NEWELL Advantage
W. NEWELL offers a distinct combination of direct field buying, leading-edge online technologies and the most advanced produce distribution facility in the nation.
For more information, visit the W. NEWELL Web site.