UNFI and SUPERVALU are becoming one. The merger builds on our industry leading assortment of products, expertise and forward-focused approach. We'll continue to deliver the right food solutions to all our customers and we're excited about our future together.

We believe in better.

Better food. Better future. Better together.




SUPERVALU is a leader in wholesale and distribution, serving over 3,000 independently owned and operated stores.  The company provides a wide array of services to its supplied retailers, which effectively leverages SUPERVALU's scale and expertise across its entire network.

Assortment of SUPERVALU Private Brand Products

Quality Products at Affordable Prices

Our Private Brands Offering
Setting the Standard

The independent retail grocer is the cornerstone of SUPERVALU's industry-leading distribution business, which serves a broad range of entrepreneurs ranging from single neighborhood stores to small and large, regional multi-store locations. Each of these independent retailers is focused on the needs of their respective communities and creates a shopping environment that is reflective of - and responsive to - their local neighborhoods.

Working for Your Success

Many independent grocers look to SUPERVALU for more than distribution support. SUPERVALU has a dedicated support team focusing on sales and gross-profit enhancing merchandising and marketing programs, which help to ensure the success of the stores we supply. To best serve the needs of these customers, SUPERVALU offers a full suite of retail support services that include consumer research, data analysis and market development, merchandising and marketing support, private brand programs, leading technology and facility operations services.

Responsive and Innovative

As the market changes, today's consumers expect more from their local grocery store. As a result, independent retailers expect more from SUPERVALU. Our wholesale platform is an easy, collaborative way for independent retailers and SUPERVALU to find solutions that provide real results. SUPERVALU’s expertise, flexibility and commitment make the difference in today's evolving shopping experience.