UNFI and SUPERVALU are becoming one. The merger builds on our industry leading assortment of products, expertise and forward-focused approach. We'll continue to deliver the right food solutions to all our customers and we're excited about our future together.

We believe in better.

Better food. Better future. Better together.





Effective marketing is crucial to building your brand. SUPERVALU creates compelling, holistic, traffic-driving media campaigns and in-store messaging and programs that bring them to life for your customers.

Making an Impact

SUPERVALU supports grocery retailers with a comprehensive set of creative, advertising and promotional services that help build customer awareness, traffic, loyalty and store sales. Our goal is to be the most effective marketing communications resource - and the most cost efficient - for our retailers, regardless of store size or format. We use clearly-defined goals to develop sound marketing plans that achieve measurable results.

SUPERVALU offers a broad range of capabilities including consumer marketing, advertising plan development, grand opening and event marketing solutions, and web site development. Services include:

  • Brand strategy
  • Creative
  • Circulars and coupons
  • Direct mail
  • In-store signage and audio programs
  • Loyalty and rewards programs
  • Digital marketing
  • Mobile marketing
  • Social media strategy
  • Media placement
  • Annual planning with event and cause marketing
  • Consumer research and real-time customer surveys
A woman shopper inspects a half gallon jug of milk at a grocery store