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Grocery Marketing Services




Effective marketing is crucial to building your brand. UNFI creates compelling, holistic, traffic-driving media campaigns and in-store messaging and programs that bring them to life for your customers.

Making an Impact

UNFI supports grocery retailers with a comprehensive set of creative, advertising and promotional services that help build customer awareness, traffic, loyalty and store sales. Our goal is to be the most effective marketing communications resource - and the most cost efficient - for our retailers, regardless of store size or format. We use clearly-defined goals to develop sound marketing plans that achieve measurable results.

UNFI offers a broad range of capabilities including consumer marketing, advertising plan development, grand opening and event marketing solutions, and web site development. Services include:

  • Brand strategy
  • Creative
  • Circulars and coupons
  • Direct mail
  • In-store signage and audio programs
  • Loyalty and rewards programs
  • Digital marketing
  • Mobile marketing
  • Social media strategy
  • Media placement
  • Annual planning with event and cause marketing
  • Consumer research and real-time customer surveys
A woman shopper inspects a half gallon jug of milk at a grocery store